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Aesthetics and Anthropology: Performing Life Performed Lives (TRANS Anthrop…




Applied Consumer Behaviour

Pub Date : 1996 | Author : Martin J. Evans | Publisher : Financial Times/Prentice Hall

ISBN 10 : 0201565013
ISBN 13 : 9780201565010

This volume introduces comsumer behaviour in a marketing context, in which the basis of consumer orientation is laid together with marketing's response in the form of the marketing..


Analytical Decision Making

Pub Date : 1996 | Author : David Targett | Publisher : Ft Press

ISBN 10 : 0273604538
ISBN 13 : 9780273604532

This book gives students a thorough understanding of the quantitative decision-making process using real business problems. It shows how analytical decision-making can be applied t..


Economics Of Strategy

Pub Date : 2009-09-22 | Author : David Besanko | Publisher : John Wiley & Sons

ISBN 10 : 9780470373606
ISBN 13 : 0470373601

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts stud..



Advanced Marketing Research

Pub Date : 1994-07-19 | Author : Richard Bagozzi | Publisher : Wiley-Blackwell

ISBN 10 : 1557865493
ISBN 13 : 9781557865496

Advanced Methods of Marketing Research has been specially compiled for students on advanced marketing research courses at the graduate and postgraduate levels, and on executive pro..


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