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Museum Marketing And Strategy

Pub Date : 2016-08-25 | Author : Neil G. Kotler | Publisher : John Wiley & Sons

ISBN 10 : 9781119363743
ISBN 13 : 1119363748

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation ..


Museum Strategy And Marketing

Pub Date : 1998-05-08 | Author : Neil G. Kotler | Publisher : Jossey-Bass

ISBN 10 : UCSC:32106013853699
ISBN 13 :

Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really underst..



Marketing And Social Media

Pub Date : 2014-05-01 | Author : Christie Koontz | Publisher : Rowman & Littlefield

ISBN 10 : 9780810890824
ISBN 13 : 0810890828

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media a..


Museum Branding

Pub Date : 2016-03-07 | Author : Margot Wallace | Publisher : Rowman & Littlefield

ISBN 10 : 9781442263468
ISBN 13 : 1442263466

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and..


Planning Successful Museum Building Projects

Pub Date : 2009-02-16 | Author : Walter L. Crimm | Publisher : Rowman Altamira

ISBN 10 : 9780759113152
ISBN 13 : 0759113157

In an era of expanded responsibility and constricted funding, museum personnel often need strong practical guidance on the best practices for building projects. The authors of Plan..


Museum Marketing

Pub Date : 2009-11-04 | Author : Ruth Rentschler | Publisher : Routledge

ISBN 10 : 9781136377426
ISBN 13 : 1136377425

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customersâ..