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ISBN 10 : 9781119363743
ISBN 13 : 1119363748
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation ..
ISBN 10 : UCSC:32106013853699
ISBN 13 :
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really underst..
ISBN 10 : 9780415610469
ISBN 13 : 041561046X
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing ..
ISBN 10 : 9780810890824
ISBN 13 : 0810890828
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media a..
ISBN 10 : 9781442263468
ISBN 13 : 1442263466
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and..
ISBN 10 : 9780759113152
ISBN 13 : 0759113157
In an era of expanded responsibility and constricted funding, museum personnel often need strong practical guidance on the best practices for building projects. The authors of Plan..
ISBN 10 : 9781136377426
ISBN 13 : 1136377425
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as â€˜customersâ..