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Online-Kommunikation von Organisationen: Strategisches Handeln unter komple…



Ole Keding untersucht, wie Strategen aus der Wahlkampf- und Werbekommunikation mit den komplexen Bedingungen von Online-Kommunikation umgehen. Organisationen konnen uber das Internet auf vielfaltige Weise mit ihrer Umwelt in Verbindung treten, Angebot und Nutzung verandern sich jedoch stetig und mit enormer Geschwindigkeit. Vor diesem Hintergrund ist die Planung, Umsetzung und Evaluation von Kampagnen eine strategische Herausforderung. Der Autor beleuchtet das interdisziplinare Praxis- und…


Self Reference In The Media

Pub Date : 2007 | Author : Winfried Nöth | Publisher : Walter de Gruyter

ISBN 10 : 3110194643
ISBN 13 : 9783110194647

This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to ..



Know Your Own Iq

Pub Date : 2017-09-01 | Author : Hans Eysenck | Publisher : Penguin UK

ISBN 10 : 1405932309
ISBN 13 : 9781405932301

The Intelligence Quotient remains the definitive means of assessing brain capacity, and this classic book, originally published in 1962, was the first that permitted readers to det..


The Quiet Millionaire

Pub Date : 2007 | Author : Brett Wilder | Publisher : Fmg Pub Incorporated

ISBN 10 : 0978772008
ISBN 13 : 9780978772000

Achieving millionaire status used to be a noteworthy financial accomplishment. Today, it is a ncessity in order to have a financially independent and secure lifestyle...


A Guide To Eu Renewable Energy Policy

Pub Date : 2017-06-30 | Author : Israel Solorio | Publisher : Edward Elgar Publishing

ISBN 10 : 9781783471560
ISBN 13 : 1783471565

This book is a guide for understanding the EU renewable energy policy as one of the most ambitious attempts world-wide to facilitate a transition towards more sustainable energy sy..


Plane And Solid Geometry

Pub Date : 2009-04-28 | Author : J.M. Aarts | Publisher : Springer Science & Business Media

ISBN 10 : 9780387782416
ISBN 13 : 0387782419

This is a book on Euclidean geometry that covers the standard material in a completely new way, while also introducing a number of new topics that would be suitable as a junior-sen..


Contrarian Investment Strategies

Pub Date : 1998-05-18 | Author : David Dreman | Publisher : Free Press

ISBN 10 : 0684813505
ISBN 13 : 9780684813509

David Dreman's name is synonymous with the term "contrarian investing," and his contrarian strategies have been proven winners year after year. His techniques have spawned countles..


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