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Online-Kommunikation von Organisationen: Strategisches Handeln unter komple…



Ole Keding untersucht, wie Strategen aus der Wahlkampf- und Werbekommunikation mit den komplexen Bedingungen von Online-Kommunikation umgehen. Organisationen konnen uber das Internet auf vielfaltige Weise mit ihrer Umwelt in Verbindung treten, Angebot und Nutzung verandern sich jedoch stetig und mit enormer Geschwindigkeit. Vor diesem Hintergrund ist die Planung, Umsetzung und Evaluation von Kampagnen eine strategische Herausforderung. Der Autor beleuchtet das interdisziplinare Praxis- und…


Avian Ancestors

Pub Date : 2013-02-26 | Author : Federico Agnolin | Publisher : Springer Science & Business Media

ISBN 10 : 9789400756373
ISBN 13 : 9400756372

Although consensus exists among researchers that birds evolved from coelurosaurian theropods, paleontologists still debate the identification of the group of coelurosaurians that m..


From Big Data To Smart Data

Pub Date : 2015-02-26 | Author : Fernando Iafrate | Publisher : John Wiley & Sons

ISBN 10 : 9781119119258
ISBN 13 : 1119119251

A pragmatic approach to Big Data by taking the reader on a journey between Big Data (what it is) and the Smart Data (what it is for). Today’s decision making can be reached via i..


Self Reference In The Media

Pub Date : 2007 | Author : Winfried Nöth | Publisher : Walter de Gruyter

ISBN 10 : 3110194643
ISBN 13 : 9783110194647

This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to ..


Worry Free Investing

Pub Date : 2003 | Author : Zvi Bodie | Publisher : FT Press

ISBN 10 : 0130499277
ISBN 13 : 9780130499271

An indispensable guide to safe investing: how to have the money available when you absolutely, positively need it..


Walter Benjamin

Pub Date : 2012-07-11 | Author : Gershom Scholem | Publisher : New York Review of Books

ISBN 10 : 9781590175736
ISBN 13 : 1590175735

Gershom Scholem is celebrated as the twentieth century’s most profound student of the Jewish mystical tradition; Walter Benjamin, as a master thinker whose extraordinary essays m..



The Cabaret

Pub Date : 2004 | Author : Lisa Appignanesi | Publisher : Yale University Press

ISBN 10 : 0300105800
ISBN 13 : 9780300105803

02 The complete history of cabaret, vividly told and enhanced with a marvelous array of illustrationsThis captivating book presents a uniquely comprehensive cultural history of cab..


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